Racial Violence...The rest of the story

The Big Question: Why does the MSM conveniently ignore black on white crimes? Here are the stats: http://www.examiner.com/article/federal-statistics-of-black-on-white-violence-with-links-and-mathematical-extrapolation-formulas

- 45% of black crime is against whites - Blacks commit murder at as rate that is seven times higher than other races - Blacks are 39 times more likely to commit a violent act against whites than vice versa.

White Aussie jogger, Christopher Lane, was targeted and gunned down in Oklahoma recently. There was the brutal twin murders of Channon Christian and Christopher Newsom. Why have these acts of violence not received the same media outrage as the Trayvon Martin story?
This is not to diminish in any way the significance of white on black acts of racial violence but it is important in the ongoing fight against racism that all issues of hate are equally addressed.