Outliers

I just finished the Malcolm Gladwell book Outliers and I still can't see what the fuss is. Yes the Lanagan Oppenheimer comparison was intriguing as was the schtick on Hockey players born in the first half of the year but his analysis of airline accidents and order of hierarchy was a bit tedious as was his endless rambling on about the Jamaican whiteness model. Nevertheless Gladwell's writing style is easy to follow and he knows his pop culture. But for a serious sociological study (if there is indeed such a thing) Outliers falls a bit short of the target.